“Jom Beli Product Hijau” Campaign Successfully Completed!

Period: September – December 2023

Partner: Shopee Malaysia

The “Jom Beli Produk Hijau” campaign is a program by the Malaysian Green Technology and Climate Change Corporation (MGTC) in collaboration with Shopee Malaysia. The campaign ran for four (4) months from September to December 2023, aimed to promote the MyHIJAU Mark Recognition Scheme for certified green products and services among Malaysian consumers. The campaign featured certified green products under the MyHIJAU Mark recognition scheme and other green verified labels. Among the selected household items under this campaign were cleaning products, paints, packaging products, kitchen utensils and paper.

The campaign achieved 100% voucher utilisation of RM60,000 on MyHIJAU-tagged products on the Shopee platform. This accomplishment demonstrates a strong commitment from Malaysian consumers to support local sustainable products and indicates a significant shift towards environmentally friendly purchasing habits.

A total of 1,178 local sellers participated, listing over 3,000 green products. Paper products emerged as the top-performing category, accounting for 73% of total sales. Paint closely followed, representing 17% of total sales, while cleaning products accounted for 9%. The remaining sales were attributed to Biomass Packaging and Kitchenware categories, showcasing the diverse array of sustainable options available to consumers.

Homegrown brands such as PaperOne and ReadyCare were among the top sellers, resonating with Malaysian consumers due to their commitment to environmental stewardship and the quality of their sustainable products, further driving the success of the ‘Jom Beli Produk Hijau’ campaign.

Ir. Ts. Shamsul Bahar Bin Mohd Nor, Group Chief Executive Officer of MGTC, enthusiastically shared the success of the ‘Jom Beli Produk Hijau’ initiative, “The campaign has not only showcased the collective commitment towards sustainability in Malaysia but has also underscored the growing demand for green products. The positive response from consumers reflects the growing awareness of the profound impact of our everyday decisions on the health of our planet. The partnership with Shopee provided the initiative leverage in the digital landscape to reach a broader audience. It also allows us to demonstrate our goal of making green products accessible to the masses, and the overwhelming support demonstrates that the demand for eco-friendly alternatives is indeed present.”

The ‘Jom Beli Produk Hijau’ Closing Ceremony was held on 22 February 2023 at MGTC HQ with Minister of Natural Resources and Environmental Sustainability (NRES), YB Tuan Nik Nazmi Bin Nik Ahmad, officiating the event and presenting prizes to the lucky draw winners sponsored by various MyHIJAU companies.

Closing Video