“Jom Beli Product Hijau” Campaign Successfully Completed!

Period: September – December 2023

Partner: Shopee Malaysia

The “Jom Beli Produk Hijau” campaign is a program by the Malaysian Green Technology and Climate Change Corporation (MGTC) in collaboration with Shopee Malaysia. The campaign ran for four (4) months from September to December 2023, aimed to promote the MyHIJAU Mark Recognition Scheme for certified green products and services among Malaysian consumers. The campaign featured certified green products under the MyHIJAU Mark recognition scheme and other green verified labels. Among the selected household items under this campaign were cleaning products, paints, packaging products, kitchen utensils and paper.

The campaign achieved 100% voucher utilisation of RM60,000 on MyHIJAU-tagged products on the Shopee platform. This accomplishment demonstrates a strong commitment from Malaysian consumers to support local sustainable products and indicates a significant shift towards environmentally friendly purchasing habits.  

A total of 1,178 local sellers participated, listing over 3,000 green products. Paper products emerged as the top-performing category, accounting for 73% of total sales. Paint closely followed, representing 17% of total sales, while cleaning products accounted for 9%. The remaining sales were attributed to Biomass Packaging and Kitchenware categories, showcasing the diverse array of sustainable options available to consumers.

Homegrown brands such as PaperOne and ReadyCare were among the top sellers, resonating with Malaysian consumers due to their commitment to environmental stewardship and the quality of their sustainable products, further driving the success of the ‘Jom Beli Produk Hijau’ campaign.

Ir. Ts. Shamsul Bahar Bin Mohd Nor, Group Chief Executive Officer of MGTC, enthusiastically shared the success of the ‘Jom Beli Produk Hijau’ initiative, “The campaign has not only showcased the collective commitment towards sustainability in Malaysia but has also underscored the growing demand for green products. The positive response from consumers reflects the growing awareness of the profound impact of our everyday decisions on the health of our planet. The partnership with Shopee provided the initiative leverage in the digital landscape to reach a broader audience. It also allows us to demonstrate our goal of making green products accessible to the masses, and the overwhelming support demonstrates that the demand for eco-friendly alternatives is indeed present.”

The ‘Jom Beli Produk Hijau’ Closing Ceremony was held on 22 February 2023 at MGTC HQ with Minister of Natural Resources and Environmental Sustainability (NRES), YB Tuan Nik Nazmi Bin Nik Ahmad, officiating the event and presenting prizes to the lucky draw winners sponsored by various MyHIJAU companies.

Closing Video

Our Precious Sponsors

Some photos taken from the event

October winner – Chefelogy Swiss Master Work sponsored by Sancora
October winner – Tefal 1.8L Rice Cooker
October winner – SHARP 20L Microwave Oven
October winner – Haier 1.0HP Inverter Air-Conditioner
November winner – Green product hamper sponsored by Maypreen & Maribumi

October winner – Haier 1.0HP Inverter Air-Conditioner
December winner – Rusell Taylor Vacuum Cleaner sponsored by PaperONE
December winner – Green product hamper sponsored by Bina Paint & PELAKA

December winner – SHARP 20L Microwave Oven
Grand Prize winner – EV bike sponsored by Legatus Sdn. Bhd.
YB Nik Nazmi handed the mock-up key of EV Bike to the Grand Prize winner (Representative)
Group photo of YB Tuan Nik Nazmi, NRES Secretary General, CEO of MGTC and Shopee’s Business Development Manager with the lucky winners
The Metropolitan EV Bike by Legatus Sdn. Bhd. provides a range of up to 120km and a maximum speed of 100km/h
YB Tuan Nik Nazmi informed media that the ‘Jom Beli Produk Hijau’ campaign will continue this year.

Congrates to all the winners!

What Next?

We are planning to have JBPH 2.0 this year and we are targeting to have more product group take part in this campaign.

Thus, we would like to open for any interested company to participate in this new campaign, kindly submit the interest via our personal here:

Ms. Nursyahida Binti Mohd Ramli at nursyahida@mgtc.gov.my

We look forward for your participation in this program!

Thank you and best regards.