WHY IT MATTERS

WHY IT MATTERS

If you’re reading this, chances are, you probably care about the environment and want to know how you can make sustainable shopping choices. More and more Malaysians are starting to become aware of the importance of conserving the environment as well – 74% of Malaysians say that their shopping choices are affected by whether a product is fair trade, environmentally friendly or donates a portion of proceeds to charity.*

However, it’s not always easy to know if a product is really green or not. Many brands “greenwash” their products, without really obtaining the proper certification and independent verification to prove that what they offer does have a positive benefit to the environment. This is not only misleading to consumers, but it is also a disadvantage to companies that have taken the effort to certify that their products and services are genuinely environmentally-friendly.

That’s why the MyHIJAU initiative is a timely one. We hope to make it simple and easy for you to find information on certified green products and services, so that you can make the decisions that matter.

*Based on a 2015 survey by MasterCard

OUR VISION

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Simple and clear way for consumers to distinguish genuine green products and services through the usage of a single, trusted logo, called the MyHIJAU Mark.

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Comprehensive online platform for businesses to promote their green products and services to new markets.

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A movement of Malaysians choosing to make smart, educated decisions about their shopping habits that will lead to a cleaner, greener future for all of us.

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More companies seeking the proper environmental certification in order to reap the benefits of carrying the MyHIJAU Mark and being listed on the MyHIJAU Directory.