The current Malaysian Green Market consists of:
There is a great disconnect where green businesses often operate in silo. Through the MyHIJAU Champion Programme, we bring together these ‘green industry players’ to help catalyze the green market and create benefits for everyone involved.
As part of the Push-Pull promotional campaign proposed earlier this year to increase registrations for the MyHIJAU Mark and Directory, it was proposed to recruit MyHIJAU Champion organizations to assist in spreading awareness and influencing industries to adopt the MyHIJAU Mark.
These MyHIJAU Champions are required to be:
WHY THE MyHIJAU CHAMPIONS
The long-term success of any business depends on the ability to move to sustainable practices and processes. Organisations that adopt sustainable procurement practices are able to not only cut down on life-cycle costs, but improve public perception, and attract environmentally-conscious customers and talent.
The MyHIJAU Champions program is designed to showcase and guide such organizations, under the distinctive and easily recognizable MyHIJAU brand. Participating organizations are private and governmental bodies who are making significant efforts to green their procurement approaches. Under the program, MyHIJAU Champions make a public commitment to move towards better practice in:
Green Procurers that are participating in the program will work closely with GreenTech Malaysia to develop a roadmap within their companies for improving procurement processes. Ultimately, these procurement processes should favour products and services that respect the environment. Advice and support are provided to procurers to achieve the goals of the roadmap, such as providing consultancy, connections to green vendors, and joint public relations initiatives.
Green Manufacturers / Distributors / Service Providers that are participating in the program must register for the MyHIJAU Mark and offer certified green products and services that are in-demand by a growing business market. Advice and support are provided to manufacturers/service providers to help them increase the visibility of their brand and reach new markets, such as providing consultancy, connections to businesses seeking to procure green products, and joint public relations initiatives.
BENEFITS OF MyHIJAU CHAMPIONSHIP
CRITERIA TO BE AS MyHIJAU CHAMPIONS
Producers of Green Products and Services:
Businesses That Adopt and Advocate Green Practices: